What can one find at the intersection between art and marketing?

What is art? What is marketing?

Maybe a story is required in order to understand both art and marketing and their ramifications, maybe a succinct description will suffice.

Marketing has often been described as a "necessary evil."

We all must market our products, our platforms, and even ourselves. It's the process of branding, of defining personas, of properly promoting ourselves.

But it doesn't have to be that way. And in order to fully understand just how important marketing is, we must go beyond the ABCs, beyond the basics, and understand that there's an art to marketing, an art that can help us influence the world in ways that we never thought possible.

What can you expect from us?

The Art of Marketing is here to provide you with detailed case-studies, effective frameworks, and classic principles that will help you go beyond the ABCs of marketing.